What makes YOU buy?

Scientists have discovered the part of the brain that makes buy when they see marketing.

The region, in a primitive part of the brain, is activated when we are faced with unfamiliar choices.

And the research has shown it’s the cause of why bright new packaging or a snappy logo can make products sell. Scientists believe novelty-seeking is an ancient impulse that evolved because sampling the unknown can have big advantages, allowing our ancestors to discover new nutritious foods, or find better places to live.

So now we know why.

But how do you make it work for your business?  Find out more at Marketing Summer Camp.