As part of the monthly, ongoing series on marketing plans, this week’s Monday Media Marketing Minute shares some low-cost ideas that should be included in your marketing plan this year.

Listen in by downloading the file on the link provided. or just click the play button on the player.

Image credit: Shannon Cherry of BeHeardSolutions.com

This month, in the Monday Media Marketing Minute, I’ll be talking all about developing marketing plans that you can easily implement. After all, many people work on new plans in the beginning of the year, so I thought I would highlight some essentials.

Find out more by listening in. (Just click on the play button above, or download to listen later!)

Image credit: Shannon Cherry of Be Heard Solutions

If you are a visual person, setting goals on a piece of paper isn’t enough. Perhaps you need something you can look at every day. A vision board might be what you need.

Vision boards have been around for a long time, but got great publicity in the movie, The Secret. I even made my own at a party with some of my entrepreneurial girlfriends.

To create your own: grab some scissors, magazines, glue and a cheap frame.

• Cut out pictures and words that relate to your goals.
• Paste the pictures on to the paper filler from the frame. (That’s the thing that you take out when you put your own photo in.)
• Think about each goal as you paste, and write a date when you hope to accomplish that goal. (Make sure you set a realistic time line.)
• Once you have completed it, pop it in the frame and hang it up where you see it every day.

Has a vision board helped you? Let me know!

Image credit: Shannon Cherry of Be Heard Solutions

Every year, most businesses create a marketing plan. That’s great! But one thing is missing? Know what it is?  Find out by listening to this week’s Monday Media Marketing Minute.

I’ve had it with Facebook. Ok, not really. But I have had it with people who don’t ‘get it’.  If you want to be my friend on Facebook - or anyone else’s for that matter - learn how to avoid this major blunder and reap the benefits of creating a network of people who want to do business with you.

Image credit: Shannon Cherry of Be Heard Solutions

Wishing you a wonderful holiday season and an incredible, profitable new year!

Shannon Cherry, APR, MA

Image Credit: Before the Christmas Chaos by Shannon Cherry

PR has changed. Why? Because journalists are doing their job differently than they ever did before. Yet one thing remains the same.  Find out all about it by listening to this week’s Monday Media Marketing Minute.

And if you want to know more about the new face of PR, check out Common Sense PR and The Power Publicist.

Image credit: Shannon Cherry of Be Heard Solutions

In this week’s Monday Media Marketing Minute, learn the most common mistake most businesses make when marketing in a recession - and folks, if you haven’t heard, we’re in one!

Image credit: Shannon Cherry of Be Heard Solutions

In this week’s Monday Media Marketing Minute, I share the technique that can help you get media coverage: being helpful.

Listen in and in less time than it takes to grab a cup of coffee, you’ll learn something that will help you really get a buzz!

Image credit: Shannon Cherry of Be Heard Solutions

In case your own copy got eaten by the email gremlins, or if you haven’t signed up for your own copy, you might want to check out this week’s Be Heard ezine.

It includes ways to get your own free publicity, contacts for HR magazine, tips for getting on the radio and much more.