Be Heard!: What’s wrong with being friends with reporters?
September 16, 2008 by ShannonCherry
Filed under Entrepreneurship
Another issue of Be Heard!, the free weekly ezine, is now available. Get tips on working with reporters, info on the improved Penny Pinching Publicity, and contacts at Good Morning America.
Check it out here.
Monday Media Marketing Minute: Writing a pitch letter
April 21, 2008 by ShannonCherry
Filed under Marketing, Publicity
In less time than it takes to get your intern to fetch you a cup of coffee, you can learn a new marketing technique that really gives you a buzz.
This week: why writing a pitch letter is the best way to get the media’s attention.
And if you need more information about working with the media, check out The Inside Scoop.
