A podcast is a great way to connect with your customers and stay connected. Podcasts are especially useful for startups who are trying to gain the trust of new customers and want to better explain their business model without having to publish an online novel. Here are five tips creating a successful podcast for a startup:

5) Trust and Knowledge
When listening to a new podcast about a startup, a new customer will usually listen for two things: whether the startup sounds trustworthy and whether the startup sounds knowledgeable enough to succeed in the industry.

4) Explain Thoroughly
Don’t assume you are speaking to an industry expert. Your content should be thorough in nature but be sure to start out simple enough so that the average web surfer isn’t scared off.

3) Answer Frequently Asked Questions
If you answer frequently asked questions in your podcasts, that gives customers more of a reason to continue listening. They will know that you will hit on subjects that are noteworthy.

2) Keep the Podcast Focused
A lot of podcasts get too personal. If you are an established company or just an individual with a podcast, that is fine. However, if you are representing a company, we don’t really need to know what your cat ate for breakfast.

1) Produce New Podcasts Regularly
A new podcast every week or every month is a good idea for a startup. Set a schedule and stick to it.

A Podcast in Producting (Imgae: Flickr)

In this week’s Monday Media Marketing Minute, I will share the worst thing I see happening in marketing plans and marketing in general.  I am shocked that people are doing this one thing. Are you an offender?

Listen in and find out.

By the way, the Monday Media Marketing Minute is changing & moving. I’m making it into a video minute & it will be hosted at http://www.thepowerpublicist.com

Can’t wait to see you there!

As part of the monthly, ongoing series on marketing plans, this week’s Monday Media Marketing Minute shares some low-cost ideas that should be included in your marketing plan this year.

Listen in by downloading the file on the link provided. or just click the play button on the player.

Image credit: Shannon Cherry of BeHeardSolutions.com

This month, in the Monday Media Marketing Minute, I’ll be talking all about developing marketing plans that you can easily implement. After all, many people work on new plans in the beginning of the year, so I thought I would highlight some essentials.

Find out more by listening in. (Just click on the play button above, or download to listen later!)

Image credit: Shannon Cherry of Be Heard Solutions

Every year, most businesses create a marketing plan. That’s great! But one thing is missing? Know what it is?  Find out by listening to this week’s Monday Media Marketing Minute.

Tis the season.  But if you are in small business, you should really take a close look at this cool guy: Santa Claus. His marketing tactics and branding are awesome. And if you just emulate one of his strategies, you could really make a difference in your marketing efforts.
Find out what it is in this week’s Monday Media Marketing Minute.

And don’t forget to sign up for my ezine, for that very special giveaway I mention! go to http://www.beheardsolutions.com

Merry everything and happy always!

Image credit: Shannon Cherry, Be Heard Solutions

In this week’s Monday Media Marketing Minute, learn the most common mistake most businesses make when marketing in a recession - and folks, if you haven’t heard, we’re in one!

Image credit: Shannon Cherry of Be Heard Solutions

In this week’s Monday Media Marketing Minute, I share the technique that can help you get media coverage: being helpful.

Listen in and in less time than it takes to grab a cup of coffee, you’ll learn something that will help you really get a buzz!

Image credit: Shannon Cherry of Be Heard Solutions

In this week’s Monday Media Marketing Minute, I share why your press release most likely isn’t seeing the light of day.

And if you are looking for more tips and info on publicity and marketing check out my newest blog with Bizzia: Common Sense PR - and of course, The Power Publicist.

(image courtesy of Shannon Cherry of Be Heard Solutions.com)

In this week’s Monday Media Marketing Minute, I share some of best reasons you should be on Twitter - and all have to do with free publicity!

Check it out!