PR has changed. Why? Because journalists are doing their job differently than they ever did before. Yet one thing remains the same.  Find out all about it by listening to this week’s Monday Media Marketing Minute.

And if you want to know more about the new face of PR, check out Common Sense PR and The Power Publicist.

Image credit: Shannon Cherry of Be Heard Solutions

In this week’s Monday Media Marketing Minute, I share what journalists can’t really do for your business.

And don’t forget to check out other media tips at The Power Publicist.

In this Monday Media Marketing Minute, I share some tips on how to make your interview with a journalist outstanding.

In less than three minutes, you’ll learn:

• how you should prepare your answers to make the biggest impact
• why a media room is important
• what images you need to have handy
• and more

Should I email a reporter?

It’s one of the most common questions I get when I teach and  coach small business owners about publicity.

Find out my answer, by listening to this week’s Monday Media Marketing Minute.

In less time than it takes to stand in line and place your order at your local coffee jangout, you can learn a quick tips to build a real buzz.

This  week, I’m sharing my secrets to connect with an editor after your send them a pitch.

In less time than it takes to get your intern to fetch you a cup of coffee, you can learn a new marketing technique that really gives you a buzz.

This week: why writing a pitch letter is the best way to get the media’s attention.

And if you need more information about working with the media, check out The Inside Scoop.

Blogs are an important tool for journalists, says a recent Marketwatch survey.

In the survey of reporters and editors, 75% of journalists see blogs as a good source for news and story ideas.

In addition, the survey found that more than 20% spend an hour every day reading blogs that cover their beat and more than half check them out at least 2-3 times a week.

So you still don’t think blogging is for you? Well, let me give you a personal example. I was ‘found’ be a journalist from Entrepreneur magazine, all due to my blog.

So without a blog, you might be missing some opportunities to connect with journalists.