Monday Media Marketing Minute: Why your logo is not your brand
February 18, 2008 by ShannonCherry
Filed under Entrepreneurship
In less time than it takes to grab a chai tea latte, you can learn a tip to build a real buzz for your small business.
In part 2 of our branding piece, learn why all the pretty packaging means little to your target market.
Hey Shannon,
Thanks for the great marketing minute! I attended a seminar recently about branding, and the focus was squarely on logos and taglines, NOT on what’s behind them.
You are so right about needing to have substance behind the logo, knowing what makes your business unique, and putting it out there in a personal way! It’s all about taking the time to learn who you and your clients are.
Thanks for your insight!