IS the corporate blog dying?
March 17, 2008 by ShannonCherry
Filed under Funding, Marketing
I just read an article in the Boston Business Journal that’s saying companies aren’t really blogging anymore.
And company execs say there’s just not enough time to do it. It’s really because they aren’t making it a priority in their marketing efforts.
Here’s where a startup can grab hold of a medium - one that reaches not only to a target market, but the media as well. (Did you know most journalists are using blogs to find story ideas at least a couple of times a week?)
The key to getting noticed is keeping it up. A blog is like any other marketing tool. You need to use it consistently to see results.
It’s interesting. One of the executives in the article is quoted saying, “When I’m blogging, I know I’m not doing what I should be doing.”
Oh, really? I’m willing to argue that one.
(I love your blog, Shannon!)