Are you giving holiday gifts to your clients or customers?
December 5, 2007 by ShannonCherry
Filed under Entrepreneurship
American Express just released its annual survey of small business owners who are saying they won’t be buying a gift this year for their clients or customers.
This is down 11% from last year’s figure of 70%.
According to the survey:
The most popular choice among small business owners this year is to send cards and calendars to clients and customers though this number is down considerably from last year (34% vs. 48% in 2006). The second most popular gift choice is gift cards (26%) followed by fruit/food baskets (20%), unique company branded/monogrammed gift items and donations to charity made in a client’s name (each 18%), flowers/plants (9%) and wine/liquor (8%).
I’m the type of gal who believes honoring customers for their business is a good thing, so I’ll be sending out a little something to my clients. I usually send a New Year’s card as well.
Will you be giving something to your clients and customers? Tell me why or why not.
Thanks for participating in the Business Channel Theme Day, Shannon.