7-Eleven Promotion Again Forecasted Presidential Winner; See State-by-State Results

November 5, 2008 by Sean Kelly
Filed under 7-ELEVEN, x Franchise Marketing, x Marketing

With its prediction of an Obama landslide victory, 7-Eleven’s 7-Election coffee-cup based political poll has scored a 3-peat win.

2008 marks the 3rd straight election that 7-Eleven consumer coffee cup preferences have accurately foretold the outcome of America’s most important political contest.

“…An historic moment we all share together…”

“The 2008 7-Election is an historic moment that we all share together,” said promotional political pundit Sean Kelly. “For too long, beverage-based promotional polling has been dismissed as mere marketing gimmickry. But this historic 3-peat has solidified the role of convenience store beverage polling in American politics. The voice of the American consumer will no longer be ignored. “

Pre-voting 7-Election results indicated a 60%/40% preference for Obama going into the election. Post-election numbers show that Obama won the election by a slimmer margin of 52% to McCain’s 46%.

The 7-Eleven results were 100% accurate in predicting a 50/50 tie in North Carolina, and were within 1-2 percentage points of calling the exact vote percentages in IL, MA, RI and KS.

Among the least accurate were the numbers for Ohio, where Obama won 51%/47% rather than the predicted 69%/31%, and in Virginia, where Obama won 52%/47% rather than the 7-Eleven prediction of 61%/39%.

7-Election forecast vs. actual election results (in bold):

OBAMA: 60% 52%

MCCAIN: 40% 46%

PA Obama: 62% 55% McCain: 38% 41%	VA Obama: 61% 52% McCain: 39% 47%	CA Obama: 64% 61% McCain: 36% 37%
NH Obama: 50% 55% McCain: 50% 44%	FL Obama: 57% 51% McCain: 43% 48%	AZ Obama: 58% 54% McCain: 42% 45%
OH Obama: 69% 51% McCain: 31% 47%	IL Obama: 61% 61% McCain: 39% 38%	MO Obama: 65% 49% McCain: 35% 49%
WA Obama: 62% 57% McCain: 38% 41%	MA Obama: 62% 62% McCain: 38% 36%	NC Obama: 50% 50% McCain: 50% 50%
OR Obama: 62% 55% McCain: 38% 43%	NV Obama: 64% 55% McCain: 36% 43%	ID Obama: 55% 62% McCain: 46% 36%
UT Obama: 59% 63% McCain: 41% 34%	CO Obama: 64% 53% McCain: 36% 46%	KS Obama: 58% 57% McCain: 42% 41%
TX Obama: 62% 44% McCain: 38% 56%	IN Obama: 61% 50% McCain: 39% 49%	DC Obama: 84% 93% McCain: 16% 7%
MI Obama: 61% 57% McCain: 39% 41%	WV Obama: 53% 56% McCain: 47% 42%	MD Obama: 60% 61% McCain: 40% 38%
DE Obama: 67% 61% McCain: 33% 38%	NJ Obama: 53% 57% McCain: 47% 42%	CT Obama: 55% 60% McCain: 45% 39%
RI Obama: 63% 63% McCain: 37% 35%	VT Obama: 65% 67% McCain: 35% 31%	ME Obama: 60% 58% McCain: 40% 40%