Cena Meal Prep Franchise by the Numbers
February 24, 2008 by Sean Kelly
Filed under CENA
(FranchisePick.Com) Related Articles: Cena Meal Prep Franchise by the Numbers, Cena Meal Prep Franchise Boasts Slump-Defying Sales Model, Cena Meal Prep Franchise by the Numbers
Cena, a growing meal prep (”Meal Assembly Kitchen”) franchise opportunity was founded by foreign language teacher Tammy Badinger, who opened her first unit in 2005 and began offering franchises within less than a year. Unlike many others in the industry, Badinger is pretty proud of her numbers. We’ve extracted the Cena franchise and industry numbers from a recent article (Meal-prep chain serves up success) in the Spokane Journal, transposed them for no good reason, and display them here for your review and comments (please leave below):
2005: Year first store opened
2006: Year first franchise opened
22: Cena locations currently open
7: Cena franchises to open this month*
17: Cena franchises to open in 2008*
1,123: meal-preparation outlets in the U.S. in 2006 **
1,353: meal-preparation outlets in the U.S. in 2007**
14: entrees available at Cena stores at any given time
$260: Typical cost to assemble 12 meals that serve 2-6 people each
$4: What that comes out to per serving
$15: Typical cost of a Gourmet to Go pick up meal for 2-3 people
$5-7: What that comes out to per serving
$200K: Estimated cost to open a Cena franchise location
$170,000: The cost of inventory, equipment, and furnishings.
$30,000 The Cena franchise fee
5% Ongoing Cena royalty fee (on gross sales)
2% Ongoing Cena marketing fee (on gross sales)
10: # of years of franchise agreement
3-4: # of employees of typical Cena meal prep franchise outlet
1200 - 1800: square footage of average Cena franchise location.
100: # of regular customers spending $150 a month needed for a franchise to be profitable [Badinger]
9: # of months it “generally takes” for franchisees to reach profitability [Badinger]
25- 65 Age range of typical customer, predominantly women with families. [Badinger]
6: # of Cena Franchising corporate employees.
+20%: Cena Franchising corporate revenue goal for 2008.
0-1: Number of years operating history prior to franchising
* Projected **Easy Meal Prep Association
Are you familiar with the Cena or the Cena franchise? Is Cena succeeding where other meal prep franchises are struggling? Leave a comment; share your thoughts.
Cena Meal Prep Franchise Boasts Slump-Defying Sales Model
February 24, 2008 by Sean Kelly
Filed under CENA
(FranchisePick.Com) Related Articles: Cena Meal Prep Franchise by the Numbers, Cena Meal Prep Franchise Boasts Slump-Defying Sales Model, Cena Meal Prep Franchise by the Numbers
When other “meal prep” or “meal assembly kitchen” franchises seem concerned with holding on to what they’ve got, meal prep franchise Cena is planning to increase corporate revenue by 20% in 2008. Cena Franchising Founder Tammy Badinger plans to open 7 new franchise locations in the next month, and 17 total this year. Cena’s founder claims they know how to get customers in the door, and maximize their revenue by offering a variety of options, according to an article (Meal-prep chain serves up success) in the Spokane Journal:
Badinger says Cena should outperform the industry.
She says that Cena stores have profit centers that in some cases bring in as much revenue as the meals themselves, making the franchises unique in the industry. Those profit centers include full wine shops, bakery products, side dishes, and facility rentals.
Cena even sells its own signature coffee, an all-organic, free-trade blend roasted here by 4 Seasons Coffee Co., of Spokane. The coffee is fresh roasted to order for each Cena outlet.
Badinger says Cena prides itself on its selection of “a little better wines at very competitive prices,” and franchisees are encouraged to help customers pair wines with meals.
Cena outlets also can serve wine in the stores, so customers can sample wine as they put meals together.
Cena facilities can be rented for private parties, Badinger says. Corporations sometimes use a facility as a new twist on an office party, or as a team-building exercise.
“When you’re done, you have something to take home,” Badinger says.
She says franchisees also are encouraged to hold special events such as local wine tastings.
The events, she adds, aren’t very profitable, but introduce potential customers to the Cena concept.
“Our forte is getting people in the door,” she says. “Cena is a fun place to be. You can have a glass of wine and get some work done.”…In addition to having customers put together meals themselves at the stores, Cena also offers a service, called Gourmet to Go, in which it prepares meals for customers to pick up, and that segment of the chain’s business is growing, Badinger says.
Are you familiar with the Cena or the Cena franchise? Can this schoolteacher - who franchised within a year of opening - succeed where others are struggling? Leave a comment; share your thoughts.
Cena Meal Prep Franchise Claims Business is Booming
February 24, 2008 by Sean Kelly
Filed under CENA
(FranchisePick.Com) Related Articles: Cena Meal Prep Franchise by the Numbers, Cena Meal Prep Franchise Boasts Slump-Defying Sales Model, Cena Meal Prep Franchise by the Numbers
Despite reports of slowing sales, franchisees in distress and the cooling of the “meal assembly kitchen” franchise before it finished preheating, the founders of meal prep franchise Cena are bullish on growth, according to this article in the Spokane Journal:
Meal-prep chain serves up success
Spokane-based Cena has sold franchise rights for 33 outlets
What began here as a single meal-preparation store on the North Side in 2004 has quietly become a fast-growing franchisor with 23 outlets in 17 U.S. states and one Canadian provinceTami Badinger, who owns the company, called Cena Franchising Inc., with her husband, Bruce, says the couple always planned to create something more than a single store.We knew from the moment we thought of it, we wanted to franchise,” she says.
The following year, they sold their first franchise, to a couple in Elk Grove, Calif.
Now, with 22 franchise openings plus the original store under their belts, the Badingers plan to expand further, despite industry projections for slow growth in their niche. Seven Cena outlets are expected to open across the U.S. within the next month or so, and franchise rights have been sold for four other new stores, bringing the total number of franchises the company has sold to 33.
In all, Cena Franchising expects to open about 17 franchise outlets this year, Badinger says, giving it a total of 40 outlets. Read the entire article.
Are you familiar with the Cena or the Cena franchise? Can this schoolteacher - who franchised within a year of opening - succeed where others are struggling? Leave a comment; share your thoughts.
