McDonald’s Beijing Olympics Commercials: Crouching McNugget, Hidden Fries
August 15, 2008 by Sean Kelly
Filed under McDonald's, x Franchise Marketing, x Marketing
(FranchisePick.Com) This over-the-top Beijing 2008 Olympics tagged McDonald’s commercial pits two Chinese children in a martial arts battle over the last remaining McNugget. (In America, there would just be a lot of hair pulling and punching in the back seat.) But the question remains: Do they really eat McDonald’s with chopsticks in China? Do they come in a plastic bag with a napkin salt, pepper and soy sauce?
Lest you think the connection between theatrical martial arts and fast food is a bit of a stretch, consider the Bruce Lee Fast Food restaurant pictured below:
According to the photographer edwick:
“Well, I found the place (Zhen Gongfu, or “Real Kung-fu”) just outside the New World Shopping Center south of Chongwen Men.
Apparently, it’s a fast food joint.
McDonald’s was right around the corner, but I gotta ask which restaurant you’d rather eat at: the one with a clown for a mascot or the one with Bruce Lee as the mascot?”
(photo by edwick; License: Creative Commons)
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Saw the “wire-fu” McDonald’s commercial last night during the Olympics — a wonderful send-up of the whole genre!
Well we got 2 “free” sammies from Mickey D’s this weekend, one was a “breakfast chicken biscuit” which equaled xactly a chicken tender and a small biscuit-you had to buy a medium drink. It was about a snort and a half for a hungry man.
The Southern Chicken Sammie was about 4 bites for $3.00 regular price. It had a good flavor, whole muscle chicken breast-would I pay $3 for it-uh no…..
The commericals were cuter than the sammie values. W/O a coupon I wouldn’t have bothered.