CEREALITY BITES: University of Pennsylvania Cereal Cafe Closes
August 31, 2008 by Sean Kelly
Filed under CEREALITY
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How ‘Bout a Stone Cold Bowl of Reality?, Reality, Surreality & Cereality
University of Pennsylvania students are supposed to be some of the smartest in the country. It only took them 4 years to realize that they didn’t need to pay $6 for a bowl for Capt. Crunch. It’s true: the Cereality Cereal Cafe at UPenn, the last PA outlet, has sunk to the bottom of the entrepreneurial bowl like so much shredded wheat.
Who could have guessed? A cereal cafe that didn’t make it? When I called Cereality (215-222-1162) to place a take-out order for a bowl of Coco Puffs, the Cereality answering machine broke the news: the West Philly branch is no longer open for business.
What a shocker! When the much-hyped cereal cafe concept was first introduced, several people exclaimed: “Why has no one done this before?”
I guess we have the answer.
This leaves one franchised cafe location in California, one university food court location in Arizona, and a handful that were put inside Cold Stone Creamery locations under the “Two Wrongs Might Make a Right” program from parent Kahala Bad Ideas in Bowls Corp.
Related Sponge Bob dialogue:
SPONGE BOB: I once had a dream.
MR. CRABS: I once had a kidney stone. Everything passes.
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Sean,
There is no company worse off than Kahala because there are no two people gracing the earth who are dumber than Kevin Blackwell and Dan Beem. They are Dumb and Dumber.
I will be out of business in one month. Kahala will be out of business in three years tops.
A Very Disappointed Cold Stone Creamery Franchisee