brandcurve on McDonald’s "Station M" Internal Branding
March 13, 2008 by Sean Kelly
Filed under McDonald's
(FranchisePick.Com) Susan Gunelius over at brandcurve has an interesting post on McDonald’s new employee blog, Station M. Check it out:
McDonald’s - Bra
nding from the Inside Out by Susan Gunelius on March 12th, 2008
What better way to boost your brand image than by starting from within? I always tell clients that one of the most important aspects of building a successful brand is making sure your employees understand and live your brand promise. McDonald’s (NYSE: MCD) is buying into that strategy with the launch of Station M, the McDonald’s employee blog.
Station M will connect employees at nearly 15,000 McDonald’s locations… READ ON
Other franchise stories on brandcurve:
- McDonald’s Promotes Healthy Menu on Billboards
- Excessive Brand Extensions Can Dilute Your Brand
- McDonald’s Fights the Dictionary Definition of McJob
- Promote Your Business with Co-Branding
- Kids Prefer McDonald’s Over Generically-Wrapped Food
Photo © AdamL212 via Flickr
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Thanks for the links, Sean!
No problem, Susan. Thanks for an insightful blog.
I encourage all who are interested in branding issues (which should mean everyone in business) to check out brandcurve.com, as well as Susan’s other blogs.