7-Eleven Promotion Again Forecasted Presidential Winner; See State-by-State Results
November 5, 2008 by Sean Kelly
Filed under 7-ELEVEN, x Franchise Marketing, x Marketing
With its prediction of an Obama landslide victory, 7-Eleven’s 7-Election coffee-cup based political poll has scored a 3-peat win.
2008 marks the 3rd straight election that 7-Eleven consumer coffee cup preferences have accurately foretold the outcome of America’s most important political contest.
“…An historic moment we all share together…”
“The 2008 7-Election is an historic moment that we all share together,” said promotional political pundit Sean Kelly. “For too long, beverage-based promotional polling has been dismissed as mere marketing gimmickry. But this historic 3-peat has solidified the role of convenience store beverage polling in American politics. The voice of the American consumer will no longer be ignored. “
Pre-voting 7-Election results indicated a 60%/40% preference for Obama going into the election. Post-election numbers show that Obama won the election by a slimmer margin of 52% to McCain’s 46%.
The 7-Eleven results were 100% accurate in predicting a 50/50 tie in North Carolina, and were within 1-2 percentage points of calling the exact vote percentages in IL, MA, RI and KS.
Among the least accurate were the numbers for Ohio, where Obama won 51%/47% rather than the predicted 69%/31%, and in Virginia, where Obama won 52%/47% rather than the 7-Eleven prediction of 61%/39%.
7-Election forecast vs. actual election results (in bold):
OBAMA: 60% 52%
MCCAIN: 40% 46%
| PA Obama: 62% 55% McCain: 38% 41% |
VA Obama: 61% 52% McCain: 39% 47% |
CA Obama: 64% 61% McCain: 36% 37% |
| NH Obama: 50% 55% McCain: 50% 44% |
FL Obama: 57% 51% McCain: 43% 48% |
AZ Obama: 58% 54% McCain: 42% 45% |
| OH Obama: 69% 51% McCain: 31% 47% |
IL Obama: 61% 61% McCain: 39% 38% |
MO Obama: 65% 49% McCain: 35% 49% |
| WA Obama: 62% 57% McCain: 38% 41% |
MA Obama: 62% 62% McCain: 38% 36% |
NC Obama: 50% 50% McCain: 50% 50% |
| OR Obama: 62% 55% McCain: 38% 43% |
NV Obama: 64% 55% McCain: 36% 43% |
ID Obama: 55% 62% McCain: 46% 36% |
| UT Obama: 59% 63% McCain: 41% 34% |
CO Obama: 64% 53% McCain: 36% 46% |
KS Obama: 58% 57% McCain: 42% 41% |
| TX Obama: 62% 44% McCain: 38% 56% |
IN Obama: 61% 50% McCain: 39% 49% |
DC Obama: 84% 93% McCain: 16% 7% |
| MI Obama: 61% 57% McCain: 39% 41% |
WV Obama: 53% 56% McCain: 47% 42% |
MD Obama: 60% 61% McCain: 40% 38% |
| DE Obama: 67% 61% McCain: 33% 38% |
NJ Obama: 53% 57% McCain: 47% 42% |
CT Obama: 55% 60% McCain: 45% 39% |
| RI Obama: 63% 63% McCain: 37% 35% |
VT Obama: 65% 67% McCain: 35% 31% |
ME Obama: 60% 58% McCain: 40% 40% |
WHAT DO YOU THINK? SHARE A COMMENT BELOW.
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Photo Source: 7-Eleven public relations
hehe. Good call, Sean.
Forget the Internet. It was Obama’s ability to consume more Big Gulps than McCain without having to go on Flomax that turned the election.
I’d say you’re a little off in Texas. The numbers are reversed - McCain took home 55% to Obama’s 44%. 7-E predicted a 62% win for President Obama (I wish!).
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ladybug wrote:I’d say you’re a little off in Texas. The numbers are reversed - McCain took home 55% to Obama’s 44%. 7-E predicted a 62% win for President Obama (I wish!).
Good catch. I fixed the numbers (the formatting’s still messed up, but I’ve certainly spent WAY too much time on this already…)
7-Election’s Texas projections were way off… maybe that’s why their 7-election site was taken down so quickly. It now points to their main site. Too bad.
Fun promotion… lots of cheap/free press. I think 7-Eleven only missed the boat by letting Starbucks get the FREE COFFEE for voting buzz on election day. 7-Eleven should have pushed that… maybe with some special Obama blend.