Use Your Common Sense
September 30, 2007 by Susan Gunelius
Filed under Brand Strategy, Marketing
Very often on Brandcurve I talk about the importance of using common sense in marketing and branding initiatives, so I was thrilled to see a post on Branding Strategy Insider today that talked Of Executives and Common Sense. Check it out when you have a chance.
For more posts about common sense on Brandcurve, you can read:
The Disney Brand & Wine: Not a Good Match
Apple iPhone Sales Fail to Meet Expectations, Stock Drops
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Check out what others are saying about this post...[...] vacation club makes sense (and those of you who read Brandcurve frequently know how much I like common sense). It seems that a Disney resort would be a natural choice for accomodations for families [...]
[...] your message will become diluted and you risk reducing customer loyalty. Bottom-line, use your common sense to ensure your brand extensions make sense for your overall brand and [...]
[...] getting electrocuted and erupting in flames, I wonder (as usual) where was everyone’s common sense when these marketing programs and ads were being [...]