The Elements of Branding Defined
September 15, 2007 by Susan Gunelius
Filed under Brand
Kolbrener, Inc. has a great interactive tool on their website that I had to share with Brandcurve readers. It’s a table of branding elements based on the periodic table of elements, and it provides definitions for a number of branding and marketing terms in six categories:
- Advertising
- Direct
- Branding
- Marketing Communications
- M&A (Mergers and Acquisitions)
- Miscellaneous
Kolbrener, Inc. is a branding and marketing company with offices in Pittsburgh, Pennsylvania; Reston, Virginia and New York City. They have an interesting website overall, but I just love their table of branding elements. It’s a clever way to visually present many of the “parts” of marketing and branding.
What do you think? Are there any definitions missing from Kolbrener’s table of branding elements?
That is a really cool way to present the information. Pretty creative.