The Brand Gap
August 24, 2008 by Susan Gunelius
Filed under Brand Strategy
I thought I’d share a link to a great presentation that’s been online for awhile now, but I’m finally getting around to writing about. It’s called The Brand Gap - How to Bridge the Distance between Business Strategy and Design by Marty Neumeier.
This presentation does a great job of explaining what branding is to the non-branding professional and reminds even the most seasoned branding pros what branding is all about. Take a look below.
What do you think?
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I wonder if we missed anything by not buying the book. Perhaps that’s the mark of a clever presentation — it gets the point across without a load of waffle.
I do prefer my information without all the extraneous words that can bog down a book!
Never fear, my book is very succinct!