The following is a guest post from Gab Goldenberg of SEO ROI.  Gab is my go-to-guy for all things SEO.  You can learn more about Gab at the end of this post. 

What is the true cost of conversions gained through branded search? What is the true ROI?

It’s been repeated often enough that branded search terms convert exceptionally well. Eric Peterson is one proponent, and Avinash Kaushikis another. (Avinash works as a consultant to Google, which tells you something about his skill and the richness of the data he gets to play with!)

But most search marketing experts only look at the click costs of conversions from brand searches. Cross channel tracking needs to be used to measure the real total cost to a business of getting a conversion from a brand-name search. Cross channel tracking, for those who might not know, refers to tracking conversions across various marketing mediums, such as search, email, print ads, radio etc. Here’s how it can be used to measure the real cost of conversions from branded search. Read more

Gab Goldenberg from SEO ROI keeps sending cool posts my way (I really do owe him).  Today, he put me in touch with Ann Smarty from SEOsmarty.com.  Ann wrote a great post called 15.4 Tips to Brand Your Domain Name where she suggests a variety of ideas and suggestions that could be very helpful next time you’re searching for a domain name.

With so many great names taken (or being held for ransom) these days, it can be difficult to find a decent domain name let alone one that clearly and effectively communicates your brand image and brand message. 

For example, I just started a new blog (which I hope to ultimately grow into more than just a blog in the future) that is meant to be a portal for information, news and more for women in business.  After days of searching, trying to be creative, and trying to be clear and concise, I found www.WomenOnBusiness.com and snatched it up as quickly as I could.  While it wasn’t the exact name I wanted, it certainly communicated my brand message.  I hope to build Women On Business to be a gateway for women across the blogosphere and internet who work in the field of business to communicate and network.  The site will be a place where women will speak and write on business topics.  Again, it’s not perfect, but it delivers the brand message clearly and concisely. Read more

Brandcurve is happy to have another guest poster to provide readers with another angle on branding.  Today’s guest post is written by Scott White who is President of Brand Identity Guru in Boston, Massachusetts.  So without further ado, here is Scott’s post: 

So you’ve completed your search engine optimization and now all you have to do is sit back and reap in all the new business sales. Ah, wrong. Sure you can bring the horse to water but now you have to make it drink.

This is where most companies fall flat on their face. They spend a ton of cash on internet marketing, advertising, SEO, direct mail, whatever the tactic is. But they fail to do the most important thing they can for their company, build their brand identity first. Read more

Last month, I published a post called The Elements of Branding Defined which showcased a creative, visual depiction of branding by Kolbrener, Inc.  I’m happy to announce that Brandon Fritz of Kolbrener, Inc. graciously agreed to write a guest post for Brandcurve to share more of his company’s marketing wisdom with Brandcurve readers.   So without further ado, here is Brandon’s guest post: Read more

Guest Post

Gab Goldenberg of SEO ROI was kind enough to write a guest post that I’m confident will help Brandcurve readers learn a bit about search engine optimization.  Gab really knows his stuff when it comes to SEO, so I’m thrilled he was able to take the time to write a post for Brandcurve.  Building an online presence is a critical part of a personal or business branding strategy, so without further ado, here is what Gab has to say: Read more