The Disney Brand & Wine: Not a Good Match
July 29, 2007 by Susan Gunelius
Filed under Brand Extension
Earlier this month, I published a post about Disney’s (NYSE: DIS) plans to enter the wine market (read Disney Extends Its Brand Presence Everywhere). Luckily, it seems like they’ve come to their senses and plan to back out of the wine market before their wine ever hits store shelves. Read more
