I was recently given a copy of Gravitational Marketing by Jimmy Vee, Travis Miller and Joel Bauer and asked to give it a look.  I’m glad I did.  Gravitational Marketing delivers a path for readers to follow in order to master “The Science of Attracting Customers”.  It asks readers to throw everything they’ve learned about marketing out the window and start with a clean slate in order to absorb the simple theories in the book.

If you read Brandcurve frequently, then you know I’m a big proponent of using common sense in your marketing and branding.  Take a step back and review your marketing and branding strategies and goals to make sure they make sense before you move forward with them.  Gravitational Marketing definitely belongs in the school of common sense.  It’s written in an inviting tone that doesn’t talk down to readers. Read more

I’m very happy to be participating in a virtual book tour by publishing today’s guest post on Brandcurve written by Robin Jay the author of The Art of the Business Lunch, Building Relationships Between 12 and 2.  In her book, Robin teaches readers how to make the most of each business lunch and leverage the opportunities business lunches provide.  Without further ado, following is Robin’s story in her own words.

It was never my dream to build my brand as “The Queen of the Business Lunch,” but it came about as I wrote my first book and was looking for a way to distinguish myself as a business relationship expert in my marketing materials. My book is titled “The Art of the Business Lunch ~ Building Relationships Between 12 and 2” (Career Press), and it’s now in ten languages worldwide. In the book, I share tips and techniques for building profitable business relationships by introducing a social aspect into those relationships, as well as how to navigate networking luncheons and even how to ace a job interview luncheon. It’s the culmination of what I learned during nearly twenty years of taking clients to lunch and catering to them, making them feel special, and helping them to do their jobs more effectively. My clients started calling me the queen of the business lunch when they called me to book a lunch only to find that I was already booked three weeks out. Do we ever really get to choose our nicknames? Read more