Sierra Mist Cranberry Splash Back for the Holidays
November 10, 2007 by Susan Gunelius
Filed under Brand Extension, Brand Packaging
Pepsi-Cola’s (NYSE: PEP) Sierra Mist brand is re-introducing its holiday flavor for the second year in a row. Sierra Mist Cranberry Splash and Sierra Mist Free Cranberry Splash will be available for a limited time during the 2007 holiday season in 20-ounce and 2-liter bottles as well as 12-packs and 12-ounce cans.
Rather than just re-designing the packaging for its existing products like its primary competitor, Coca-Cola (NYSE: KO), Pepsi goes a step further by extending its product line with a special holiday flavor. In fact, the packaging for Sierra Mist Cranberry Splash and Sierra Mist Free Cranberry Splash doesn’t even have a holiday theme. It’s a great concept that must be working since the company is making Sierra Mist Cranberry Splash available again this year.
What do you think of the various holiday packaging and holiday brand extensions launched by consumer products companies? Are there any you particularly like or dislike?
I LOVE Sierra Mist - Cranberry Splash!!! Please bring it back, it should not be for the holidays only. I gave up drinking Wild Cherry Pepsi for this drink and that’s it saying something for me cause I have been drinking Pepsi for mean years.
Please again bring it back for GOOD!!!
I really enjoy Sierra Mist Cranberrysplash “free.” It has a refreshing taste. Please make it available in the community food stores.
Please bring back the Sierra Mist cranberrysplash free. There is nothing else on the market that compares!!!
I truly enjoyed sierra mist cranberry over the holidays, I wish you would bring it back. It had a great flavor and would hate to have to wait until the holiday season again to be able to purchase it again.
Sierra Mist cranberry splash needs to be available all year! Especially in the summer!
Recently diagnosed with diabetes, could never tolerate the diet soda’s, however I LOVE Sierra Mist Free Cranberry Splash and so does my husband. We look for it everywhere we go. Why on earth would you not make such a popular product available all year long????? We buy it by the case when it is available. The only diet soft drink I like. Please make it a year round product!!
Like others here, I also didn’t realize that Sierra Mist Free Cranberry Splash was a seasonal offering. I’ll try making my own version, but next year I’ll stock up.
Please, please, please, bring back Sierra Mist Free Cranberry Splash, soon. I love the taste and the intensity (carbonation). It is great for diabetics like me who have trouble with constant nausea - better than Alka-Seltzer for sure.
I not much of a soda drinker, but love that Sierra Mist Free. Keep it around all year, PLEASE!
OOPS!! I forgot to say Sieera Mist Cranberry Splash Free in the last post. I’m sure everyone knew what I meant.
We love Sieera Mist Cranberry Splash!!!!! Why is it only available for the holidays. From looking at the comments people are leaving, I would think that people would buy it year round. I know that we would.
Did not realize that his was just a seasonal soda. Really love this soda and need to see it in the store all the time. Please have it all the time.
I really love this soda and wish it were available year long and not just seasonal.
i love this drink i belive this should be a year round pop!!!!!
I do not drink anything but Sierra Mist. When I found that you had Cranberry Splash I tried it and loved the taste. Please make it available throughout the year. I have one left and I really would like to have some more.
i’ve never tasted that but ***