Have You Calculated Your Online Brand Identity Score?
July 19, 2007 by Susan Gunelius
Filed under Online Branding, Personal Branding
I was visiting The Copywriting Maven yesterday and came upon a post by Roberta Rosenberg talking about an Online Identity Calculator. It’s a fun tool that consists of just a few questions, and provides an interesting look into your personal brand’s online presence.
I got the same result as Roberta - a 9 out of 10. I’d be interested to see if others get a different result.
Online Identity Calculator (beta)
Your online identity score is 9 out of a possible score of 10.Congratulations. You are digitally distinct. This is the nirvana of online identity. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity.
The site also includes a blog and book by William and Arruda and Kristen Dixson and published by John Wiley & Sons called Career Distinction, Stand Out by Building Your Brand. The main idea behind the Online Identity Calculator, book and blog is to empower people to develop their personal brand online, job hunters and other opportunities will come to you.
The information is unique and interesting, and the Online Identity Calculator is fun. Give it a try and see how your personal brand scores.



Online Identity Calculator (beta)























Hi Susan, thanks for the visit and the shout-out this evening!
That was so cool. I got a 10… But mine said the same thing yours did: “Congratulations. You are digitally distinct. This is the nirvana of online identity. Keep up the good work, and remember that your Google results can change as fast as the weather in New England.”
8 pages were not about me. But all of them about me mentioned me as a blogger, writer, or unschooler, cept one which said I was on the deans list at college (so still good) — all positive me stuff. That’s a good thing I think. I’m not a branding wiz. I bookmarked the site though so I can go onto other search engines and see what my score is as well.
Thanks that was a fun break in my otherwise dull day — I’m tired today.
Sounds like you’re doing everything right with a score of 10 out of 10. Great job, Jennifer!