Have Heidi Klum and David Hasselhoff Saved Volkswagen?
May 4, 2008 by Susan Gunelius
Filed under Advertising
Back in March, I published a post called Can David Hasselhoff Save Volkswagen? Well, the new Volkswagen ad campaign featuring celebrities of German ascent, Heidi Klum, David Hasselhoff and Rick Searfoss, has launched. Take a look at the ads below.
So what do you think? Will these ads give Volkswagen the boost it needs? Has the Hoff made the difference VW hoped for?
Unfortunately, I don’t think this campaign is going to get the job done.
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Check out what others are saying about this post...[...] Curve’s Susan Gunelius reviews Volkswagen’s latest ‘ad campaign featuring celebrities of German ascent’ such as Heidi Klum and David Hasselhoff. Susan doesn’t [...]