Avoid the Copywriting Text Trap
October 5, 2008 by Susan Gunelius
Filed under Miscellaneous
My most recent copywriting article is live on Entrepreneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com and Yahoo! Finance - Evade the Copywriting Text Trap.
In the article, I provide 5 simple tips to help you avoid including too much information in your next marketing piece. Check it out when you have a moment by following the links above, and use the tips to make your next ad or marketing piece more concise, actionable and profitable.
You can learn more about copywriting in my new book, Kick-ass Copywriting in 10 Easy Steps
Image: Susan Gunelius/Entrepreneur Press
Technorati Tags: copywriting,copywriting tips,entrepreneur,msnbc,kick-ass copywriting in 10 easy steps,copywriting tricks,copywriting help
Thanks for article, good advice. It’s true most people skim read and don’t want to spend time poring over every word that we may diligently have put in. I find that bullet points work pretty well. The eye can run down the list and quickly see what is relevant.