Illumistream and the Sex Health Guru is still going strong, with 3 videos in the top 20 this week, all with tags and titles meant to titivate. I’ll leave you to go search them down and show you the highest product related video in the top 100, at 23, is Zoo York, a skateboarding-inspired lifestyle brand that sells clothes. They’re challenging you to spread the word about the brand, with this video that involves spray painting cockroaches and spreading them around the city. Find your own outrageous way if spreading the logo and the brand and load up your video.

Amnesty International’s ad, about waterboarding, is the first ‘ad’ I’ve seen on the list for a few weeks. It starts off gloriously shot, water sparkling in slow-mo to funky music, as you’d expect to see in something for designer water. Then you see the reality, finishing off to a link to unsubscribe-me.org, where you can sign up to unsub from the War on Terror and the tactics used.

Greenpeace is also in the list this week, with this parody of Dove Onslaught; Dove uses palm oil and Greenpeace maintain that 98% of Indonesia’s rainforest will be gone, cut down to create palm oil plantantions. They’re calling on you to join in the conversation and talk to Dove.

It’s the week for causes. Haagen Dazs are behind Help the Honey Bees, the insects are disappearing and HD rely on them and their pollination for many of their ingredients.*

*Geek note - are we going to learn that this year’s Doctor Who is sponsored by Haagen Dazs?

Yes, I know it’s later, I had an excuse! I was away in Barcelona with no web access

The hottest video over the last week isn’t really for a product but I’d thought I’d include it to illustrate a few things. It’s a 53 second video from a Sex Health Guru (a site with nothing on it a the moment), brought to YouTube by Illumistream, an ‘expert’ video site which concentrates on health and medical videos, a content collator for advertisers and publishers. They send all their videos to YouTube where they employ great keyword management to capture attention. So this video is pretty dry and sensible, with an very high level overview of how not to hurt your back during sex - but the keywords, most of which have little to do with the actual content, attract the search audience. They watch, stay around long enough to see there is no actual sex involved in the video but long enough to register a view. Eventually it becomes popular enough to be self-sustaining. As a strategy to get views, it’s a good one, just slightly devious - but I’ve seen brands use it. The same company/sex guru has quite a few in the charts, so it’s a successful tactic in the short term. In the long term, it’s effectiveness may reduce as people recognise the source.

There’s nothing else product related in the list this week, again. After a great start to the year it’s all gone downhill. One other minor thing to note - a small change to the YouTube Logo to support Earth Day