It’s interesting to watch how previous clients change their looks and strategy. Sunsilk in the US had the main tagline of ‘get some hairapy’, now it’s changed to ‘life can’t wait’. The first was all about the product, the second seems to be all about inspiring women and how they change their hair at different times of life. The audience has not changed, just the message - from practical to inspirational. They’ve changed the face of the brand from your’ best gay girlfriend’ to inspirational women - Marilyn Monroe, Madonna and Shakira. The brand used Madonna’s new release to promote the brand, acting as a sound track to the commercial. I’d show you it, it’s just that some one is busy on YouTube removing things and the brand did not allow embeds of the clip that it has. Are there any commercial relationships like this that work both ways, as there’s nothing on Madonna’s site to indicate it and that seems the usual way.

The promotional site has little on it except the clips, and most of the product information is found at sunsilk.us. They’ve removed the styling studio section so my hair no longer has a place on the web but that looks like it is coming back with new stuff to go with their new product.

Right up at the top this week, well at no 2, is a video that at first glance is not commercial. It’s for ideablob.com, a place “where entrepreneurs and small business owners can share and grow their business ideas”. The people behind it are Avanta, a credit card and small business loan company, not your usual YouTube content provider. The video is not your normal video either, being an exploration about ideas and what they are, but at 1.2 million views, it looks like it caught the imagination somewhere.

Rudy Gay is busy promoting the Sprite Slam Dunk competition, or at least his entry in it. Load up a video of you doing a Slam Dunk and the favourite one gets performed by the player in the competition. Not strictly speaking a commercial video, but the promoter gets enough plugs.

Next up from Sunsilk, at 54, a promotional ad for a new competition they are are running - it’ll also show during the Superbowl, making this the first big game ad I’ve seen on the chart. Tied into Life Can’t Wait, they are looking for you to tell your story, but only from Feb 1 on MySpace. The video is not a version loaded up by Sunsilk, but from Spanish music blog, Only Pop, who have reported on the stars, Shakira and Madonna (plus Marilyn Monroe) who are in the video .

Finally, the front page promotional spot is taken up by a Vauxhall Corsa supported ad from the Cmons. The competition has been running for the last 2 months so it looks like they are looking for a last minute boost to the numbers.