MGM Outreach goes Awry
April 7, 2008 by Rachel
Filed under Advertising Agencies, Blogging
Andy Sernowitz talks about how MGM/ABC appear to be astroturfing blogs in the comments. Someone is promoting a movie DVD and saying how good it is without declaring that they are apparently being paid to promote the site - at least that is the conclusion looking at the content and the emails. You quickly learn how to spot (most) of these. I usually let them through with an editorial comment attached.
Bu how come big companies like this are still not learning from their and others’ mistakes. There have been so many cases of astroturfing being spotted, why bother. It’s either the brand itself or an agency working for them, both of whom should know better.
