Iceland Socks

April 9, 2008 by Rachel
Filed under Entertainment Marketing

This is just joyfully silly. Promoting Iceland, with Iceland Socks you choose your scenes, add your subtitles and send to a friend. This app has the attraction of silliness, in that the burbles make you laugh. My only issue is the barrier of having to provide subtitles- you want o be funny and that can prevent people from using it, a behavioural challenge that needs to be overcome, perhaps by providing examples.