Stella Love Your Local
August 6, 2008 by Rachel
Filed under Miscellaneous
Stella are currently pushing hard on a transmedia campaign for your love Love Your Local. They’ve got a site where you can nominate your local pub, who can then win lots of publicity, money for improvements, money for a staff party and a landlord holiday. They’re heavily connected with the Evening Standard to promote this, plus pushing a landlord pack for them to advertise it.
Furthermore, they’re also combining it with some digital outreach. The latest London Blogger Meetup was sponsored by Stella, who also held a competition for attendees to talk about their favourite local. The prize in this case was a trip on the Stella Airship. So not a traditional digital campaign, but they are using digital well to support a larger PR effort.
