Schweppervescence
March 27, 2008 by Rachel
Filed under Advertisements
This seems to be doing the rounds today on Uk blogs, I saw it first on Paul’s. It’s a glorious slow motion video from Schweppes - the moment when the water just stays in the air just made me go ‘wow’. Absolutely love it - a moment of Schweppervescence
Schweppes Burst from ipub on Vimeo.
Schweppes is part of the Cadbury’s group. Cadbury’s Dairy Milk, who produced Gorilla last year* have another ad that is due out this weekend. They’ve been teasing it on blogs, such as Viral Blog and through more traditional PR, such as in the Guardian (which has a good look at the difficult follow up ad). I can’t find anywhere that tells me when the ad will be playing, so I’ll just wait for it to turn up on the web.
*at a presentation at barcamp the other day, 1/3 of the audience had not seen or heard of the ad. That was the biggest one of last year, with multiple press mentions.
