Marketing Sherpa have a thought-provoking piece (at least for me) about how Macy’s improved their site and optimised it for SEO, offering up different pages depending on the search terms used and really leveraging the internal navigation to get people to what they wanted fast once they hit the site. I’d post some here, except whilst they are happy for me to forward the mail anywhere I want, I can’t publish it!
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Becky is a full-time freelance writer, editor and photographer. In addition to marketing, she has written about productivity, education, technology, weddings, celebrity real estate, sport fishing a... more
Kori is a freelance writer, blogger and editor with hundreds of articles published in magazines, newspapers and websites. She writes about a wide variety of topics from fashion to marketing and tra... more
