Bash the Sofa
February 22, 2008 by Rachel
Filed under Entertainment Marketing, Fun and Games, Viral Marketing
A quick game from Virgin Active, to encourage you to get out of the house and try their gyms. Bash the sofa, give them your email and phone number for them to contact you later and you get a free day pass to one of their 70 gyms. A fun time waster (hint - to get good points, don’t forget the sofa legs)
The game ties in well with the OOH posters they have around this city, like the one below in the London Tube. But you don’t find the game referenced on the site, they forget to close the loop, forget to give people who visit the site a little bit of fun. If you go the URL on the poster, it takes you straight to a join-up form (with traffic tracked back to the poster) although it is linked from the home page.
