The Incredible Hipness of Being a Cool Place to Work
June 11, 2007 by Eric Eggertson
Filed under Marketing
There’s something called anti-marketing, where you aren’t trying to sell your product, yet it makes your product irresistible.
In this case, Connected Ventures, a collection of web publishing and design companies, pulled together a fun lip synch video that captures what it’s like to be part of a group of young people who know how to have fun and not take themselves seriously.
One million views later, I’m with Mike Arrington on this one: This should be their primary recruiting video.
It isn’t traditional, it doesn’t push a message, and it works. You see the video and go "I’d love to work at a place like that."
Compare that to the lame attempt by agency.com to seem hip with their viral video pitch to get the Subway account (the video has since been pulled from YouTube). I’ve seen the video, and the last thing it inspired you to do was hire, or get hired by, the agency.
See also: Standout Jobs, Vimeo, Photo by Zach Klein
Previous posts:
- Connecting with Gen-Y
- Barenaked Passion Leads to Success for the Ladies
- Official Communications that Doesn’t Communicate
Tags: recruiting, business, buzz, corporate culture, workplace, engagement, cool, hip, youth, connected ventures
I really loved this video when I saw it via Crunchnotes last week…why can’t we all spend our time at agencies doing that sort of stuff?
Yup, I want to work there!
Hi people
As newly registered user i only want to say hello to everyone else who uses this site :>
I think the girl’s name is Cinderella, but i haven’t found any info about her.
She either might have changed her name or she is out of the biz.
This clip is worth the download.
If you like skinny girls…this is the one!
Enjoy……
link: http://depositfiles.com/en/files/0q1liua5f
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Hello.
I’m new there
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