Quick Tips - Product News Releases
November 9, 2006 by Eric Eggertson
Filed under Marketing
Strive Public Relations offers tips on how to write a news release about a product:
- Make sure you thoroughly understand the product.
- Contrast features to those of competitive products.
- Talk to a customer. If possible, talk to a competitor’s customer.
- Determine objections. Whatever you discover, make overcoming this the main objective of the release.
For a description of each point, see Sherrilynne Starkie’s post.
good story