PR Chatter - October 30, 2007
October 30, 2007 by Eric Eggertson
Filed under Marketing
Worth reading:
Return on influence - Valeria Maltoni looks at the idea of a new kind of metric for blogging put forward by Paul Dunay.
Music industry extends chill effect to public domain music scores - Copyright expert Michael Geist notes that a Canadian student who posts public domain music scores on a now-popular website has shut down the site because of threatened legal action from an Austrian music publisher. Last time I checked, Austrian music publishers don’t do business in Canada.
Setting clear goals helps you focus - Rico Mossesgeld reminds us that setting a goal is important for motivation. His example - his bowling team’s end-of-season race for third place. Also works for projects, consultancies, and other work stuff.
Online product reviews gain credibility - More consumers are now using consumer-generated product reviews online, says a Deloitte Consulting survey. The survey shows 62% of consumers had read such a review online in the past year, and of those, 98% found them credible. Link via 3 Minute Ad Age and Jim Horton.
Should headlines be clever, or clear? On Copyblogger, Brian Clark gives up word playing favor of clear headlines. Works well with readers and search engines.
Photo by Pali Rao.
Tags: ad age, music, copyright, headlines, copywriting, goals, reviews, influence, metrics, measurement, blogging
