PR Chatter - October 22, 2007
October 22, 2007 by Eric Eggertson
Filed under Marketing
Worth reading:
Building credibility with your business prospects: Tell the truth; be sincere; establish yourself as an authority… from Michael Hepworth, via Rick Spence.
The Pmarca Guide to Career Planning - Where to go and why: Marc Andreessen says to pick a young company, go to where the action is, and soak up experience from a company that hasn’t hit its stride yet.
New PR Trend: Anti-gaming TechMeme - Robert Scoble on whether to play the A-List PR game, or go against the grain. Building on that point is Brian Solis, who talks about tech bloggers as the new wire service in New Rules for Breaking News. He describes the shift from old PR to new PR, and notes that "bloggers have embraced embargoes to maintain the privilege of receiving early information."
A Gem of a Message - Ike Pigott thinks you should handle a message like you would cut a gem, carefully considering exactly how it should be shaped.
Expedia.ca Drops the Ball on Customer Service - How do you feel about spending two or three days trying to get through to a call centre that sent you an e-mail asking you to contact them? Dave Traynor wasn’t impressed.
Tags: pr chatter, business, public relations, customers, careers, startups, blogging, techmeme, technology, credibility
