Olympic Torch Relay: Virtual Edition
April 10, 2008 by Eric Eggertson
Filed under Marketing
Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on with respect.
With creative camera work, video editing and computer-generated imaging, this shouldn’t be a problem for China.
As long as no one watches any newscasts, reads a paper, hears a radio report or checks out the Internet.
