Old Spice Understands what Makes Gamers Tick
December 16, 2007 by Eric Eggertson
Filed under Marketing
Most promotions involving video gamers seem to make them do things they don’t like - mailing something somewhere, or visiting a boring website and jumping through some meaningless hoops.
A new promotion by Old Spice reaches out to gamers and helps them compete in Xbox 360 challenges of their own design. This is smart. This is how you connect with people on their terms, instead of showing them how lame your company is.
After more than a week, the results look good. Several hundred challenges, involve more than 2,000 gamers vying for more than a million gamer points in the XBox Live world where the number of points you have says something about your willingness to pursue gaming immortality.
The numbers look small compared to a TV ad campaign, but Old Spice is reaching intense people who are very motivated to participate and just happen to be the ideal demographic. A match made in heaven.
Link via Rachel Clarke.
Tags: old spice, gamers, gaming, xbox 360 live, challenges, online, word of mouth, business, communications, buzz
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Check out what others are saying about this post...[...] Common Sense PR“The numbers look small compared to a TV ad campaign, but Old Spice is reaching intense people who are very motivated to participate and just happen to be the ideal demographic. A match made in heaven.” [...]