Marketing to Women Is Where It’s At

(www.bizchicksrule.com) — An article in Wednesday’s New York Times highlights what Biz Chicks Rule readers already know: smart companies market to women.

Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore, an Internet traffic measurement company. Women’s sites had 84 million visitors in July, 27 percent more than the same month last year, comScore said.

Advertisers are following the crowd, serving up 4.4 billion display ads on women’s Web sites in May, comScore said. That is more than for sites aimed at children, teenagers or families. “Moms are the decision makers of the household as far as purchases are concerned,” said Chris Actis, vice president and digital director at the ad agency MediaVest.

The rapid growth in advertising and traffic to women’s sites has attracted the attention of major media companies and venture capitalists.

…Draper Fisher Jurvetson, a major Silicon Valley venture firm, sees so much opportunity that it has made several bets in the sector, including in Glam Media, a network of 650 women’s sites that draws more visitors than its rivals and has raised $114 million from investors.

“I love women. Women are more than half the population, and they do most of the shopping,” said Tim Draper, the venture firm’s co-founder and managing director. “We are constantly looking for more sites that cater to women.” In addition to Glam, Draper Fisher has invested in CafeMom, MyShape and NearbyNow. (source)

Friends, it’s not new information. But it’s exciting to see that advertisers are finally getting on board en masse. So, when should I expect my giant check from advertising revenues on this blog, hmm?

Contents © Copyright 2008 Kristen King

(image: Newscom)

Tags: womens business blog, women in business, women and business, woman, women, business, marketing to women, advertising for women, cafemom, myshape, nearbynow, glam network, dooce, heather armstrong, new york times, biz chicks rule, kristen king