Marketing and PR News and Ideas: April 14, 2008
April 14, 2008 by Eric Eggertson
Filed under Marketing
Worth reading:
Today Is Blogger Appreciation Day (Unofficial) - With momentum and attention shifting to micro-blogging tools like Twitter, bloggers may be feeling a bit ignored, says Problogger Darren Rowse. He encourages people to send a blogger an e-mail of appreciation, or to publish a post publicly patting someone on the back. Chris Garrett started off by acknowledging the top commenters to his blog.
We’re Not Being Used by No. 10, say PR Trade Magazine - Colin Crummy reports on the leaks to PR Week UK from No. 10 Downing Street that were picked up by national news organizations.
How to Penetrate the U.S. Market - Harvard Business Online marketing blogger John Quelch looks at how Bank of Scotland, Ikea, ING and Dyson took advantage of niches in the U.S. market that were being underserved. The newcomer trying to break in is British grocery chain Tesco.
Own It - Lee Lefever talks about the project management process he and wife Sachi use in work and in their life together: “It’s a system of ownership - of being personally accountable for the small decisions that contribute to the overall goal.”
See my shared links, and previous News and Ideas items.
Photo via iStockphoto by Pali Rao.
