Making a Promo Opportunity of a Scandal
March 17, 2008 by Eric Eggertson
Filed under Marketing
What cliche is appropriate? Every cloud has a silver lining? You can make a silk purse from a sow’s ear? Sleazy sex scandals can pay off?
The prostitute named in the Eliot Spitzer affair has brought in more than $200,000 in music sales, and gained some minor airplay on at least on commercial radio station.
Still waiting for the tell-all book, 60 Minutes/20-20 interview, mall openings and action figures. I’m thinking there won’t be any tie-ins with a fast food chain.
Technorati Tags: sex scandal, eliot spitzer, music, sales, sleazy, public relations, crisis, airplay, Ashley Alexandra Dupre













