How engaged are your readers? Do you know? Soon aideRSS will give you the data soon
July 8, 2008 by Tris Hussey
Filed under Business News
Jim Murphy hinted in his comment on yesterday’s post about aideRSS that cool stuff was coming soon, like really soon. Well I bugged Melanie until I got something. It’s a cool something too: a proof of concept of an “engagement score” for blogs and posts.:
What we really want to figure out is engagement. We want reassurance that we’re not just shouting into the void. Who are we reaching, and what do they think? But most metrics out there only represent individual slices of information, and they only give you numbers, not stories. AideRSS changes that. Source: Storytelling ROI: social engagement metrics for Marketing & Social Media bloggers - AideRSS Blog
Melanie took 25 of the best marketing blogs and ran them through the magic engagementaliszer and got this:
This means that Chris Brogan is the king of engagement. Okay Seth Godin’s there too, but I don’t know Seth.
Wondering about this little old blog? Melanie was kind enough to run the data for me and she got these results:
| Posts | Engagement score | Average Engagement score | Overall Engagement score | % Engagement change |
| May: 36 | 846 | 23.50 | 1766 | +8.04 (May vs. June) |
| June: 31 | 920 | 29.68 |
Which puts me nicely in that group of blogs, which I think is pretty darn cool.
Is this just, “meh nice to know” data or “holy smokes how did I live without this” data? That depends on your perspective, of course. I’m going to be using the data to help b5 bloggers write posts that their audience wants more of. I’ll be doing the same here, of course. Some folks will be more, nice to know but not critical. Sure because a lot of people just write to enjoy. I won’t be doing this on my personal blog because there I don’t care. It’s my space to be my own, but here this is work and I’m shooting for a whole different thing.
This is going to have to tied us over until Thursday because major coolness is supposed to be coming then.
Hmm, I think I need to offer better bribes.
Image from aideRSS
Twisted my rubber arm, he did. :)
The responses from folks on the list have been really interesting. Some think it’s the coolest, but others aren’t all that tied to metrics. Some agreement across the board, too, that even as far as metrics can go, there is the intangible aspect of human connections that can’t be measured that is where a lot of the real engagement value is. I quite agree.
Busy day today, can’t disappoint tomorrow!