Great Blogs of Fire - A Summer’s Worth of Social Media Books
July 2, 2007 by Eric Eggertson
Filed under Marketing
Another conversation that lead to more reading options. As if I don’t have enough books on my must-read list.
Geoff Livingston invited a bunch of marketing/PR folks on Facebook to offer up some worthwhile book titles about social media. Here’s the result:
Chris Anderson, The Long TailPaul Bausch, Matthew Haughey, and Meg Hourihan, We Blog
Rebecca Blood, The Weblog Handbook
Todd Defren, PR 2.0 Essentials (e-book)
Susannah Gardner, Buzz Marketing with Blogs for Dummies
James Gleick, Faster
Neville Hobson and Shel Holtz, How to Do Everything with Podcasting
Rok Hrastnik, Unleash the Marketing & Publishing Power of RSS
Hugh Hewett, Blog: Understanding the Information Reformation That’s Changing Your World
Joeseph Jaffe, Life After the Thirty Second Spot
Avinash Kaushik, Web Analytics: An Hour a Day
Richard Laermer, Punk Marketing (with Mark Simmons) & Full Frontal PR (with Michael Pricinello)
Steven Levitt and Stephen Dubner, Freakonomics
Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, the Cluetrain Manifesto
Christopher Locke (linked above), Gonzo Marketing
Mike Moran, Search Engine Marketing
Katie Paine, Measuring Success (free e-Book)
Robert Scoble and Shel Israel, Naked Conversations
David Meerman Scott, The New Rules of Marketing and PR
Aliza Sherman, The Everything Blogging Book
Biz Stone, Blogging: Genius Strategies For Instant Web Content
Todd Stauffer, Blog On: Building Online Communities With Web Logs
Bob Walsh, Clear Blogging
Andy Wibbles, Blogwild
Don Tapscott and Anthony Williams, Wikinomics
Debbie Weil, The Corporate Blogging Book
Ian H. Witten, Marco Gori, and Teresa Numerico, Web Dragons: Inside the Myths of Search Engine Technology
Jeremy Wright, Blog Marketing
Jon Yang, The Rough Guide to Blogging
Also contributing to the list: Chris Abraham, Toby Bloomberg, Susan Getgood, Kami Huyse, and Ike Pigott.
Leave a comment if you have more books to add to the list.
Tags: web2.0, blogs, bloggers, podcasting, social media, dan tapscott, joseph jaffe, jeremy wright, debbie weil, doc searls, david weinberger, chris locke, books, summer reading, great blogs of fire
Or, apply the 90/10 rule… read Long Tail, Faster, Naked, Hobson/Holtz, Cluetrain and Wikinomics — and call it a summer.
Or add The Starfish and the Spider, and The Company of Strangers.
Does anyone read Jeremy Wright any more since he made up that story about being strip searched by US Homeland Security in the Toronto airport?
I enjoyed Paul Gillin’s book, The New Influencers.
Allan: Thanks for the condensed version. Few of use have time to read a box of books.
Lois Kelly’s “Beyond Buzz: The Next Generation of Word of Mouth Marketing”.
SHe’s a client of mine - for full disclosure - and the book is a fantastic read as well as her blog.
Thanks for including me in your Great Blogs of Fire list. I’m excited to be able to be the caboose on a summer’s worth of social media books!
Jon Yang