Google’s Conversion University
July 7, 2008 by Mark
Filed under Leadership
Tons of helpful information from Google on many conversion techniques…
It all begins with “Acquisition” which is further broken down into;
- Sitemaps for Search Engine Optimization (SEO): “Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.”
- A Benchmark Strategy to Search Engine Marketing (SEM): “It’s easy to get caught up in keyword bidding wars. Don’t give in to this temptation. There’s a better way and it begins with finding a breakeven cost-per-click benchmark.”
- AdWords Targeting and Tracking Tips: “Here are five tips for targeting – and tracking – your ads effectively.”
- Optimizing your AdWords ROI with Google Analytics: “By looking at a single report in Google Analytics, you can see the ROI for each keyword you buy, spend confidently on the keywords that perform, and drop the ones that don’t. Here’s how.”
- Intelligent Advertising for Small Business: “You’d like more visibility for your site, and you’ve had a salesperson tell you about the benefits of buying a listing on her portal site. It sounds like a good deal, but how do you know? Here are a few tips that will help you make an informed decision.”
Conversion University is part of Google Analytics. (For those who didn’t know)
