Communications Planning: Expect the Worst
June 14, 2008 by Eric Eggertson
Filed under Marketing
A communications plan, like most business plans, has to anticipate that things might not go as planned.
If you can’t see the possible abrupt left turns for whatever project you’re planning, your plans are incomplete.
Why spend a lot of time and energy speculating on possibilities, when they most likely won’t happen?
Because the alternative sucks: realizing too late that you should have had a back-up plan.
