Business News and Ideas, November 26, 2007
November 26, 2007 by Eric Eggertson
Filed under Marketing
Worth reading:
Do You Know Where your Information Is? And Where It’s Going? - Cyndy Aleo-Carreira looks at the personal information gobbled by online services, and riffs about Facebook’s new feature telling all your "friends" what you bought recently.
Finding the Correct Message - Want people to care about the rain forests? Emphasize the link between rain forests and plentiful supplies of chocolate and coffee, says Susan Cellura.
Walk the Talk - Instead of spinning the news coverage, business and political leaders should focus on actually improving the way they operate, says Washington D.C. communications entrepreneur Geoff Livingston.
Will You Have More Business Contacts in Facebook or LinkedIn? - I’m not sure counting heads measures the value of the two social networking sites. Bernard Lunn proposes pulling out the ruler to measure which site is "bigger" for business users six months from now.
The No-Morals Approach to YouTube Video Marketing - Neville Hobson backs away from Dan Ackerman Greenberg’s provocative post that suggests gaming YouTube with multiple sock puppets is the way to get companies’ videos noticed. Ackerman Greenberg followed up with clarifications. Tamera Kremer weighs in.
Management: Batting 5 for 5 - David Zinger offers five tips for effective management.
Dopplr Case Study - Stowe Boyd posts a lengthy but interesting case study of the Dopplr social networking/publishing tool.
Tags: business, communications, public relations, youtube, management, washington, case study, viral, news
