Business Blogging: Is it Green?

We already talked about setting up a green part of your website and how it can help your customers. What about a business blog though. Even if you aren’t blogging about environmental issues, can business blogging still be green? Absolutely!

Keep in mind that in order to have a successful business blog, you have to have time to devote to it. The most successful blogs in any industry are updated at least 3 times a week - for many, updating even more is common. All of that blogging takes energy. However, consider the green “pros” of a business blog:

• You can announce new products or services without sending out snail mail newsletters. Email lists are great for this as well, but with a blog, you’ll be drawing in new customers at the same time.
• A business blog can help you promote going green in a way that is appropriate for your industry. Websites get lost in the shuffle, while green posts on a blog are more readily seen by readers in most cases simply because of search engine dynamics.
• Blogs are ever-changing. They’re a dynamic way to connect to people, not static like a website. So, like is often the case on this site, people with green ideas about your business can leave comments directly on your blog. If you’re anything like me, emails get lost way too easily. Comments are much easier to read.

If you choose to run a business blog, consider going with a green(er) host and feel free to contact my writing company for help, of course!