Attracting Communications Students - Video Is a Starting Point
February 16, 2008 by Eric Eggertson
Filed under Marketing
It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number of vids out there. Let’s look at a six-minute video promoting all aspects of the school - art, design, journalism, PR/advertising, new media, game design and development, and related courses.
It’s not a bad little promo, quickly sequencing through images that get across the diversity of projects and subjects. Over six minutes, the up-tempo music begins to grind you down, but the quick clips and energetic editing get across enough of the Centre’s strong points to make it a decent promo tool.
The message is clear - Companies hire our grads.
Another promo video - by the Government of Canada - is aimed at current and prospective co-op students who are looking for a career path within the federal civil service.
This two minute video has much more of an official corporate video look to it, and the music harkens back to the late sixties or early seventies. Urk.
Again, the message is clear - networking with senior communicators can help you get a permanent hire. (Oh, and we’ll force you to listen to Muzak and repeat everything in the other official language of Canada.)
They probably were not designed to generate buzz on YouTube. But the fact these videos have been posted there isn’t such a bad thing. At least there’s something out there in the face of communications students. They may not be perfect, but they’re better than silence.
Technorati Tags: centennial college, business, communications, public relations, video, youtube, centre for creative communications, government of canada, civil service, careers, students, jobs, hiring, advertising, buzz
