Adsense Case Study - Caradvice.com.au
July 7, 2006 by Mary Jo Manzanares
Filed under Leadership
This post is part of a WorkBoxers series called “Adsense Case Studies“.
I recently approached Alborz who runs a blog with car advice and told him I wanted to do a little experiment with his Google Adsense adverts. I told Alborz that I wanted him to change his Adsense link color to match his sites link color. At the time, Caradvice.com.au had the default blue that is standard with Adsense.
When Alborz makes a post on his blog which contains hyperlinks, you’ll see that the links are a brownish color. My advice was to take this brown color and insert it as the Adsense link color.
Pretty simple huh?
A few days ago Alborz informed me that while his traffic had risen 25% (nothing to do with what I did!), his daily Adsense earnings had doubled!
One must note that we did NOT;
- Add additional adverts
- Change the advert format
- Modify the advert positions
All I told him was to change the link color. Pretty cool eh?
If you would like help in increasing your click through rate (CTR), contact me and I’ll see what I can do. All advice I offer is free however you must agree that any findings/results may be posted here on WorkBoxers for all to see.
Thanks James!
It really does work, I am about to implement the same changes across my other sites as well.