Adobe’s Flex News Release Is Effective Because It’s Real News
April 26, 2007 by Eric Eggertson
Filed under Marketing
The buzz around an Adobe announcement that its "rich Internet applications" development tool Flex SDK will be open source shows that blogger and podcaster relations can co-exist with the traditional news release.
Top of meme.com this morning was the news release itself. Edging up in digg.com is a blog item about the announcement, with a link to the news release added in the first comment.
The news got picked up by major tech sites and mainstream media tech news sections. I stopped counting at 70 blog posts on the topic.
Adobe granted video podcaster Robert Scoble an early look, so he could pull together segments about it. The podcast gave Adobe reps a chance to talk in detail about the implications of the announcement, and the potential for Flex to benefit from the wider adoption that can come when developers feel ownership over the future of the tool.
Backing up Adobe’s other efforts is a clearly written news release that provides a single, official source of credible information on the topic.
Some of the coverage:
"If you are a Flex developer, this is great news for you, as you will now be able to dig a bit deeper and contribute to the tools such as the compiler and debugger - but this announcement will definitely be met with calls of ‘not enough’ from the open source community and those waiting for a fully open and cross platform rich application platform from Adobe." Nic Cubrilovic, TechCrunch.
"As someone close to the company mentioned to me today, developers these days look for open tools. They shouldn’t need to pay for a compiler. If they have an editor of choice, they want to easily integrate these core tools with it. They want to be able to improve those platforms that they work with daily, or to fix bugs they discover. In some cases, they want the ability to be revolutionary.
"Adobe just made that possible." Josh Tynjala, Zeus Studios
Some sites that use Flex: Photobucket, Yahoo Maps. Common uses: video editing sites, office productivity, mind-mapping software, internal network deployment of web applications.
PR by Edelman Silicon Valley.
Tags: adobe, flex, open source, announcement, press release, robert scoble, scoops, buzz, tech, software, public relations, edelman
I have carried out huge work and collected the most interesting
sites about online business in the Internet
I choose only update and developing ones and collected them in the same place.
They are accessible for everybody.
I offer you to acquaint with them ( online investing bookmak http://scuttle.jayl.de/bookmarks.php/boksir124 )
If somebody can supplement my list please publish here your research or bookmark
PS I am sorry if my message out of forum topic or it`s not interesting to community.